24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands


Peter Mülhmann - Founder and CEO, Trustpilot: "Utilizing ratings and reviews as a B2C brand is a valuable business and marketing solution and is also an incredibly important means of boosting customer satisfaction. By responding to your reviews, you can showcase your excellent customer service, reward your customers for providing feedback and encourage future interactions with your client base. Positive, personal interactions with customers can help increase brand loyalty."