Fresh Business Thinking
Customer satisfaction is fundamental to any business. However, while senior management should lead by example, sole responsibility shouldn’t just rest at the top of your company. Consumers need to feel valued at every step of the customer journey, and with every interaction with your company, or they risk seeking out a better offer from a competitor. Therefore, all employees, at all levels, have an important role to play, and it’s important they be encouraged to work together to exceed customers’ expectations.