The power of negative reviews


James Westlake, VP of Trustpilot UK, explains why bad reviews of your business can actually be used to your advantage.

"Opening yourself up to online reviews can be an intimidating experience for online travel companies. Yes you'll get some positive reviews, which will help provide trustworthy third party endorsement for your company, but inevitably you'll also get a few negative ones as well. But don't worry, as one of the best things about reviews is that they bring out the human side of the brand. Consumers want a full view of a business, mistakes and all. A negative review, if dealt with in the right way, can in fact be an opportunity because it offers a chance to acknowledge a failing and adapt to ensure it doesn't happen again…”