UK a nation of whine lovers who prefer to whine online and moan by phone

Internet Retailing

Britain remains a nation of complainers, new research has found, but UK shoppers prefer to do so online, with in-person whining proving as difficult as ever to the confrontation-shy Briton.  And mobile is making it easier than ever to be bol-shy.

Two thirds of people in the UK will avoid confrontation wherever possible, and 16% are so shy that they say they will never complain in person. However, the study, from global online review platform Trustpilot, found that half of Brits feel they can express themselves better online than they can in person. And with their mobile phone ever present, they are increasingly turning to the online moan by phone.

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