Brits prefer to complain from behind a computer, mobile screen

BizReport

The British "stiff upper lip" might mean self-restraint in public displays of emotion, but once they are safely behind a computer screen the Brits really let loose, according to new research from online review platform Trustpilot.

 

"The relative anonymity of complaining via email, through social media or by leaving an online review enables us to be bolder and more honest about our experiences than we would otherwise be," says James Westlake, VP UK Trustpilot. "It also gives us the time and space to express ourselves properly. We've all experienced the sensation of thinking of the perfect comeback once an argument is finished, but sharing our frustrations online enables us to get the words exactly how we want them."