Trustpilot summit discusses strategies for addressing online reviews

Bankless Times

If companies want to succeed in the online era, they have to have a strategy for addressing online reviews, attendees at Trustpilot’s “Reviews for Everyone” summit in San Francisco this week agreed.

Entrepreneur Neil Patel said businesses with a proactive approach will enjoy growth, but many business owners fail to capitalize because they may overlook or not understand how reviews can improve customer service, online reputation, lead generation and conversion rates.