Here’s how Denmark’s most successful entrepreneurs got the idea of a lifetime


A good idea can be worth millions — just ask these super-entrepreneurs.

Peter Holten Mühlmann - Founder of the online review community, Trustpilot, that has raised more than DKK 800 million kroner since it started in 2007.

“My parents had just started shopping online in 2007. At the same time, one of my good friends started a small web-shop. Both sides faced a challenge: How can you as a consumer find the web-shops with the best customers service and the most satisfied customers? And how can you as a company show potential customers that it’s safe to buy from your web-shop? That gave me the idea to create a global community where consumers easily can share their buying experiences and companies can enter into dialogue with their customers and learn from their feedback.”

(The article is in Danish)