Honest feedback builds trust in your brand and provides valuable information to help you build a better business. As a business, it can sometimes be tough to open yourself up to feedback. It’s a scary proposition, asking people what they think of you, and inviting them to be as honest as possible when appraising the products you sell or service you provide.
But feedback, however it’s framed, is a positive attribute. If cultivated and actioned properly even negative feedback can actually help to build a business.