This gives us confidence when shopping online

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Nobody wants to be cheated when they shop online. That’s why Danish shoppers’ confidence in online stores has a decisive impact on where they choose to shop online. Danes tend to trust an online shop more if it clearly displays its delivery and return policy, has clear contact information as well as positive customer reviews. This according to a recent survey conducted by YouGov on behalf of online review portal, Trustpilot.

The article is in Danish and was also featured on Detailfolk.dk and TrendsOnline.dk.