With a myriad of options available to consumers, how do you become their go-to resource? Columnist Jonathan Hinz says it's all about trust and discusses the ways you can earn it. When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd and convert potential customers into buyers? It all comes back to trust. Earn trust from your customers, and they will want to buy from you.