Email Marketing: Digital wallet Dashlane uses customer reviews to increase click through rate on already optimized newsletter

Marketing Sherpa

As more and more personal data is stored online, the most important question password manager Dashlane needs to answer for customers is, "Can you be trusted?" To do this, the marketing team began collecting customer reviews, and utilizing them in paid ad campaigns, landing pages and email marketing. They were able to collect over 300 reviews, 97% of which were four stars or higher.