Travel companies are not doing enough to win the trust of customers, according to a recent survey. A poll of 2000 Brits this month found 43% say they are afraid of getting scammed when booking a holiday. The poll was conducted by One Poll on behalf of online review community Trustpilot. James Westlake, VP Trustpilot UK, said the findings were 'concerning'. "Providers clearly need to up their game in order for prospective customers to be able to trust their services," he said.