A riddle: What’s a primary hurdle businesses face when seeking to expand their sales and operations?
Hints: It’s something that can’t change overnight. It also can’t be bought or sold.
A company can spend thousands of dollars on advertising and marketing, but unless it establishes an honest, sincere rapport with its customers, a basic level of trust will never be formed. No amount of money will ever create the trust that prospective customers are seeking to establish before they purchase from your brand, nor could money help current customers maintain and build relationships with your brand.