The January sales are a misnamed affair. It used to be that they started on Boxing Day, but now they begin online before the last shop has even closed on Christmas Eve.
Don’t buy from dodgy sellers
You might be in a rush to buy a bargain, but that doesn’t mean forgetting the basic checks, especially online. James Westlake, managing director of Trustpilot UK, recommends: “Before hitting the sales this year, take a moment to do some research and check what other consumers are saying about the retailer you are thinking of buying from. Spending five minutes looking at a retailer’s website, social media or at a third-party review site before making a purchase could save you hours of hassle on the high street.”