Trustpilot Helps Retailers Collect and Leverage Customer Reviews to Optimize Their Conversion Funnel

Deal Crunch

After hearing some strange noises coming from our kitchen in the middle of the night, my wife and I decided to replace our refrigerator with one made this millennium. We settled on a price range, a list of features we wanted, and a color, and went straight to the online reviews. Some were very helpful and gave us an extra metric to decide which refrigerator to buy. Others descended into venting about how a five-layer cake couldn’t fit nicely into the side door.

Online product and business reviews are a vital component of today’s consumer economy, especially locally. According to a study by BrightLocal, 91% of consumers read online reviews, and 68% of those surveyed say positive reviews make them trust a local business more.

With such credence placed on online reviews, it makes sense for a business to ensure that those reviews are reflective of the real consumer experience. This is where Trustpilot comes in.