After hearing some strange noises coming from our kitchen in the middle of the night, my wife and I decided to replace our refrigerator with one made this millennium. We settled on a price range, a list of features we wanted, and a color, and went straight to the online reviews. Some were very helpful and gave us an extra metric to decide which refrigerator to buy. Others descended into venting about how a five-layer cake couldn’t fit nicely into the side door.
Online product and business reviews are a vital component of today’s consumer economy, especially locally. According to a study by BrightLocal, 91% of consumers read online reviews, and 68% of those surveyed say positive reviews make them trust a local business more.
With such credence placed on online reviews, it makes sense for a business to ensure that those reviews are reflective of the real consumer experience. This is where Trustpilot comes in.