Online Reviews Increase 35% Daily During Holiday Season

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Here are a few stats regarding online reviews. In 2015, the average shopper spent $800 during the holiday season, with 40% of shopping occurring online and 21% of shoppers using their mobile devices to make purchases. This year, US shoppers are projected to spend over $655.8 billion in November and December alone, with $117 billion in online sales. This is no doubt an important time to ensure your customer service skills are on point to retain customers and solidify their business for next year – especially as negative reviews tend to increase immediately following major shopping days.