Guided Selling is no longer just a fancy, nice-to-have feature. It has become a mandatory asset for businesses that want to attract, satisfy, and retain customers. But what do the experts say? We’ve asked 12 e-commerce experts. Here are their answers.
How can you help shoppers make purchase decisions?
“According to a recent survey conducted by Trustpilot, 88% of consumers say reviews help when deciding what to buy and who to buy it from. While the decision to purchase is ultimately the consumer’s, Trustpilot’s offering of more than 20 million consumer reviews from 130,000 businesses, consumers have a vast array of reviews to look to when deciding which product to purchase to make the most informed decision.” - Jordan Garner – Director of Marketing, Trustpilot