The holiday season is fast upon us and businesses need to get on their A game to prepare for this key selling season. During the holidays, the total quantity of customer reviews generated increases 50%, and the total number of negative reviews increases a whopping 70%. It’s important that businesses plan ahead to ensure both revenue and customer satisfaction goals are achieved during this critical season.
To help out, Trustpilot put together a comprehensive guide of how to make your – and your employees’ – jobs easier during the busiest time of the year. The best part is, all of these strategies leverage content assets you already have on hand – your customer reviews!