Danish consumers have become harder to fool online


68% percent of Danes say they're careful not to be cheated when shopping online and every third has experienced not choosing a webshop because it looked like it was fake. Shopping online has become a part of everyday life for Danes, whether it’s for clothes, books or flights for the holidays. And we’re careful to avoid scams when we shop online. This according to a new survey conducted by YouGov on behalf of Trustpilot.

This story was also featured in print in Ekstra Posten and Ugeavisen Guldborgsund. All articles are in Danish.