Trustpilot: customer reviews make e-commerce sustainable

Trends Online

In 2007, when Trustpilot was just starting out, e-commerce was still in its infancy in Denmark. At that time, Peter Holten Mühlmann had not imagined that Danish onlines sales would surpass 90 billion kroner a decade later. The growth in e-commerce also meant an increase in customer reviews.

(The article is in Danish)