Director of Cash My Fone convicted by trading standards after misleading Bracknell customers

Bracknell News

A company director who concocted fake online customer reviews for his mobile phone recycling business while ripping off customers was convicted for unfair trading last week. Sathiharam Balasingam, the managing director of Cash My Fone, routinely duped thousands of customers by quoting generous cash payments for old mobile phones but not actually paying up after receiving the item. The two websites embroiled in the case, Trustpilot and Review Centre, both worked closely with trading standards to identify false reviews plastered online.