Trustpilot begins initiative to futureproof online review standards

PrintWeek

Trustpilot, the global reviews community for online businesses, has begun carrying out industry-wide conversations to develop best practice guidelines to protect consumers from fake reviews. The move, which started earlier this week, follows a recent report released by non-ministerial government department the Competition and Markets Authority (CMA), which highlighted an increasing trend of companies allegedly posting fabricated positive reviews onto online review websites.