Opinions from friends, family, or a next door neighbour mean the most for Danes when shopping online. However, a recent YouGov survey shows that opinions from other people work as well. Two out of three respondents - 66 percent - said online reviews from platforms like TripAdvisor or Trustpilot can play a role when shopping on the web.
The article was also featured in Jydske Vestkysten, Århus Stiftstidende, RetailNews.dk, Randers Amtsavis, Lemvig Folkebladet, Dagbladet Holsterbro-Struer, Dagbladet Ringkøbing Skjern, Viborg Stifts Folkeblad and on Radio24Syv. (All articles are in Danish).