We value other people’s opinions highly when shopping online


Opinions from friends, family, or a next door neighbour mean the most for Danes when shopping online. However, a recent YouGov survey shows that opinions from other people work as well. Two out of three respondents - 66 percent - said online reviews from platforms like TripAdvisor or Trustpilot can play a role when shopping on the web.

The article was also featured in Jydske VestkystenÅrhus Stiftstidende, RetailNews.dkRanders Amtsavis, Lemvig Folkebladet, Dagbladet Holsterbro-StruerDagbladet Ringkøbing Skjern, Viborg Stifts Folkeblad and on Radio24Syv. (All articles are in Danish).