Good customer service has become crucial for online stores trying to attract new customers. The summer sales are upon us and online shoppers are buying sunglasses and bikinis for their upcoming holidays. However, low prices are not enough when consumers choose online shops rather than brick and mortar stores. According to a recent YouGov survey conducted for Trustpilot, free shipping, fast delivery and free returns are essential for Danish online shoppers.
(Original article in Danish - Print only)