Thinking Beyond the Bottom Line: Maximising the Benefits of Online Reviews

Fresh Business Thinking

Trustpilot's VP of Marketing, Jillian Falconi, talks about maximising the benefits from online reviews. There is an ever increasing number of community-led businesses building peer-to-peer reviews into the very core of their business marketing plan, from AirBnB to Urbanspoon. Trustpilot’s recent Trust Economy research found that 62 per cent of consumers are more likely to do business with a company after reading a positive review. But it’s not just about boosting the bottom line.