3-Step Approach for Acquiring More Product Reviews

Website Magazine

Ninety-five percent of consumers consult product reviews before making a purchase, yet less than half of consumers actually contribute to product reviews themselves (Power- Reviews, 2014). This is a problem for e-commerce merchants, as it means product reviews are difficult to come by despite them being valuable assets in converting customers. What’s more, it means merchants must be strategic in their efforts to acquire more product reviews.