Already a hit in Europe, Trustpilot gets $73.5M to become “the review site for the entire online world”

Pando Daily

The psychological power of online reviews is real. And it’s permeating everything from travel to eating to shopping to finding a babysitter. “As consumers, we demand to know what other consumers think before we buy something or engage in a service,” said Peter Holten Mühlmann, the founder and CEO of e-commerce review site Trustpilot. “That’s becoming a part of our lives, maybe more than we realize it.”