Customer reviews: Gleaning insight from the ‘inbetweeners’


These days most marketers are searching for alternative approaches to gaining followers, buyers and advocates. One method widely acknowledged as helping towards this goal, while also building greater trust among prospects and followers, is the strategic use of online customer reviews. “Customer reviews are a way of breaking this cycle. A large set of positive customer reviews can really help sway purchasing decisions,” says Charlo Carabott, managing director of Mazuma Mobile, a company that recently received its 100,000th customer review on Trustpilot.