Why Greggs' logo hijacking proves all brands need a social superhero


Former Trustpilot CMO, Jan Vels Jensen, comments on the Greggs Bakery case in the UK. “The social media team did a fantastic job of joining in on the joke and engaging with those who were commenting on the story as it spread across the internet.” “At the same time, behind the scenes, it’s clear they were actively working to fix the prominence of the logo on Google. It’s something we’ve seen time and again with online reviews – so often a piece of negative feedback or commentary can be turned into a positive by businesses that deal with it in a direct and authentic way.