Brands: Have you lost your values?

Biz Report

An interview with Trustpilot CEO, Peter Holten Mühlmann, about holding onto brand value. When a company is smaller, certain habits, processes and responsibilities are understood implicitly and mirrored without needing to spell them out or enforce them. Kristina: As brands grow some of the initial values of that brand can be lost, why is that? Peter Holten Muhlmann: As the company grows, it reaches certain thresholds in its number of employees and then the layout of relationships and management begin to change.