Trustpilot takes off

Retail Gazette

Trustpilot is becoming something of a household name for reviews and was inspired by Mühlmann’s personal ecommerce experience. The online review platform was launched in 2007 - the same year as the iPhone. Around this time, businesses were disagreeing with the notion that ‘the customer comes first’ but any discerning retailer who doesn’t believe that mantra is, according to Peter Mühlmann, CEO at Trustpilot, so last decade.