Why Low Price is No Longer the Biggest Influencer

Digital Marketing Magazine

The way consumers interact with businesses has evolved over the past 10 years dramatically. If you were to leap into a time machine and head back to 2005, the shopping landscape could be unrecognisable. At the time, and all times before that actually, the public’s attraction to retailers was always on price, price, price - and who had the lowest. But then, since the advent of social media and review communities, the power switched to the consumer.