Half of UK shoppers feel they’re more likely to get ripped off at Christmas


According to new research the pressure of finding the perfect present leads customers to take risks. More than 26 million of UK customers feel they have more chances to be ripped off when shopping online at Christmas than any other time of the year, according to a new survey by global online review community, Trustpilot. Nearly 80 per cent of Christmas shoppers admitted they should be doing more research into the online retailers they use during the festive period, while over 55 per cent are more likely to turn to a retailer they’ve never used before to get the most wanted item on their wish list.

The story was also featured in Retail Gazette, The Marketing Blog, Engage Customer, Retail Systems, CITY A.M., Punchline and  Econsultancy.