Why online trust is the most valuable currency

Digital Marketing Magazine

Today, while reviews have largely migrated online, one thing remains true: trust is vital in every transaction and purchase decision. As internet usage grows - at least three billion people will be connected by the end of 2015, and four billion by 2019 - opinions travel faster and with more power. With this change it will “lead to the inevitable revolution of businesses acting in the genuine interest of their customers,” in the words of Don Peppers, one of the top 50 business brains in the world.