The holiday season.
A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival of the bearded gift-bringer, now brings up one word before all those other phrases.
Walmart 2014 sales were $343 million, Target’s totaled $72.6 million and Amazon’s reached $49 million. Their combined marketing budgets are larger than the GDP of 23.5 percent of all countries in the world.
So, how do you get the attention of consumers bombarded with major corporate advertising from dawn till dusk?