How to protect against fake reviews

BizReport

Protecting your business from fake reviews is possible, if your online business employs a series of checks and balances when it comes to collecting customer feedback:

First, support an open community of reviews

"Consumers should be able to view (and leave) feedback regardless of whether it is positive or negative. The more real reviews your site receives, the more a fake review will stand out in the crowd," said Stine Mangor Tornmark, Vice President of Legal and Compliance, Trustpilot.