How reviews can help online retailers stand out in the crowd

BetaNews

As we approach Cyber Monday, Black Friday and the holiday season, online retailers are keen to make the most of the opportunity to boost their business.

But what can they do to make themselves stand out? Reviews from customers are a crucial part of the process. We spoke to Jonathan Hinz, director of strategic partnerships and business development at online review community Trustpilot to find out how companies can use them to their advantage.