How to prevent shopping cart abandonment

ZippyCart

Put yourself in your customers’ shoes. They spend a lot of time browsing and shopping online. According to eMarketer, global business-to-consumer (B2C) ecommerce sales will increase by 20.1 percent this year to reach $1.5 trillion. That’s a large chunk of retail, and the high sales also point to how many options consumers have for their shopping destinations.