A Brick-and-Mortar Retailer’s Guide to E-Commerce

The New York Times

Jay Goltz, owner of five small businesses in Chicago, recommends Trustpilot for e-commerce. I met with J.P. Barnych of Trustpilot, which provides a platform for businesses to encourage their customers to write reviews and share their experiences. This approach helps generate real reviews from authentic customers, and Mr. Barnych said his clients report at least a 10 percent improvement in conversion rates.