How to spot fake reviews online

Companies and websites are increasingly using reviews of products and services. But it is not always easy to assess if actual customers are behind the reviews. You are going to buy something on the internet. But first you want to check out the product and company that is selling it. On the company’s website and on some rating portals you can see reviews of them. But how can you trust that real customers are writing them?

(The article is in Danish)