This is how you avoid fake consumer reviews

DR.dk

If common sense isn’t enough to recognize fake hotel reviews, then your computer can help. At both Trustpilot and Krak.dk, which host online reviews, they are very aware that cheating can occur due to the vast amount of companies and reviews on their site. That’s why they are weeding out the cheaters with the help of algorithms and human assessment of the consumer’s reviews.

(The article is in Danish)