The evolution of the consumer-brand relationships and how to avoid extinction

Digital Doughnut

There was a time when advertisers could say that smoking was good for you, and a lot of people would believe them. Advertising was a relatively new phenomenon and consumers trusted companies to simply suggest the most useful things to spend their hard-earned cash on. But increasingly far-fetched claims and the proliferation of media across print, TV and radio led to a number of advertising standards bodies being set up to curb dishonest messages and rebuild consumer trust.