77% of UK shoppers consult reviews before buying online: report

Econsultancy

It will probably come as no surprise to find out that customer reviews are an important feature to include on an ecommerce site. They help to educate shoppers who are researching their purchase and reassure them that they are making the right decision. A new survey of 2,000 UK consumers by Trustpilot has found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.