Seen and not heard? Why listening to your customers is not optional

Internet Retailing

Ignore online reviews at your peril: research shows that a timely response builds customer engagement and wins new business. How do you make your buying decisions as a consumer? Whether it’s a new fridge or a holiday that you’re looking for, the chances are that you’ll check out online reviews before making up your mind – three quarters of all British shoppers do, according to a recent survey from eBay and Deloitte.