How consumer reviews boost sales

Internet Retailer

After implementing review technology, FMW Fasteners’ sales conversion rate jumped more than 25%. Steve Baker of FMW Fasteners wasn’t all that interested in adding reviews to the e-commerce site of Instead of repeating the compnay name, why not tell readers what it sells? but vendor Trustpilot was persistent, so Baker agreed to try it out. After seeing the results, continuing to use the technology has been “an absolute no brainer,” Bakers says.