Valuing their Voice: How to Make the Most of your Customer Feedback

Digital Marketing Magazine

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience. It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their business.