Maximising the benefits of online reviews

Retail Gazette

The marketing landscape has clearly evolved. Consumers have vast brand influence at their fingertips in this digital, social age, and the growth of omnichannel means retailers have multiple avenues to engage customers in personalised conversations. Trust has become a valid currency, and online reviews have the ability to influence and change customer opinion before they have even made it into your store or clicked the ‘check out’ button.