Marketing Research Chart: When to ask for customer reviews

Marketing Sherpa

Customers are rightly skeptical of your marketing, but they are much more receptive to transparently hearing the pros and cons of your product from their peers. According to MarketingSherpa data, customer reviews may be an overlooked opportunity for many marketers. This week, we look at data from 1,035 U.S. and UK businesses to discover when in the customer lifecycle they collect third-party reviews.