Learning from the Hawke and Co customer feedback mistake

Real Business

Hawke and Co recently reminded the business world how the importance of customer feedback and the risk of not managing things sensitively. The proliferation of online technology, social media, and instant access to information makes today’s business world unique from days gone by. This social and digital revolution gives consumers a stronger voice than ever before and these networks, as well as a number of emerging online review platforms, enable direct communication between consumers and brands.