When feedback attacks: Hotel fines couple £100 for Trip Advisor review

My Customer

It’s said that no publicity is bad publicity, but does this apply to online reviews? A segment of the hospitality sector doesn’t think so, and after months of deliberating the pros and cons of restricting customers from negative online reviews, the Broadway Hotel in Blackpool has played the role of guinea pig, and in the process caused a minor media storm by charging a Cumbrian couple £100 for posting an undesirable Trip Advisor review.